Ava Donaldson
Selected Works
About
Resume
Contact
01 College Dinner Party
02 Bulletin & Banner
03 Brochure
04 SF MOMA Poster
05 Run Wild Campaign
06 Cal Poly Advertising Logo
ava.donaldson415@gmail.com
San Luis Obispo & San Francisco
Ava Donaldson
Selected Works
About
Resume
Contact
01 College Dinner Party
02 Bulletin & Banner
03 Brochure
04 SF MOMA Poster
05 Run Wild Campaign
06 Cal Poly Advertising Logo
ava.donaldson415@gmail.com
San Luis Obispo & San Francisco
Selected Works - Brochure
Designed a printed brochure and single-page digital PDF using provided text to promote Cal Poly’s Graphic Design concentration to prospective students. Organized the provided content into structured sections using a flexible grid, allowing selective breaks to support readability and pacing. Drew visual inspiration from the birds of paradise near the campus art building, influencing color choices and imagery. Challenges included translating content effectively across physical and digital formats and ensuring information unfolded intuitively in print. Process involved print testing with IvyMode and Josefin Sans, color and layout studies, peer critique, and multiple refinements to create a clear, informative, and visually coherent piece.
Planning, & Process