Cal Poly Advertising Logo — Ava Donaldson's Portfolio

Ava Donaldson

San Luis Obispo & San Francisco

Selected Works - Cal Poly Advertising Logo

Developed a logo for Cal Poly Advertising (CPAD) with the goal of creating a professional yet approachable identity for use across digital and print platforms. The design uses the typeface Forevs from Oh No Type Co, chosen for its refined, humanist serif qualities. I explored how to connect letterforms into a cohesive mark while maintaining legibility, aiming for a balance between clarity and abstraction. The final logo feels clean but retains a handwritten character, reflecting the club’s blend of creativity and professionalism. This project provided valuable experience designing for a client and aligning visual outcomes with brand tone.

Planning, & Process