Run Wild Campaign — Ava Donaldson's Portfolio

Ava Donaldson

San Luis Obispo & San Francisco

Selected Works - Run Wild Campaign

Collaborated with Kian Sheu and Anika Loganathan to design an advocacy campaign centered on the African Wild Dog, a critically endangered species. Our team proposed a 5K fundraising event to support The Painted Dog Conservation. The campaign incorporated research on the species’ environmental and cultural context, focusing on its speed and pack-based behavior. Challenges included balancing factual messaging with emotional resonance to motivate action. I contributed branding materials including the event t-shirt, poster, and Instagram layout, emphasizing motion and agility through type and imagery. The campaign aimed to raise awareness and funding through a culturally aware, action-oriented initiative.

Planning, & Process